Google Announces Shopping Automation Tool
Monday, December 1st, 2008Google announced today a new tool that takes the burden of finding gifts off your back. The new tool, now called the Automated Shopper, will pick out who to give the gifts to, how much to spend on each person, and what to get them. After confirming the purchases, the new tool will ship the gifts out to the recipients.
To get started, all you have to do is set a budget for your entire holiday shopping and press go. Although, Google will not reveal the specifics of how their tool works, they have given us a rough outline.
First, the tool analyzes emails, chat conversations, search and web history, gift notes from previous years stored in Google Notebook, genealogical trees, and any other available information to determine who should receive gifts from you. Then, using the same information, Automated Shopper determines how close you are to each person on the list using a new technology called RelationshipRank ™. Your specified budget is then allocated across people according to their RelationshipRank ™.
For each person on the list, Automated Shopper queries Google’s profile database. This database contains all the information available about any person in a single area. Automated Shopper then uses this information to choose a gift that fits each person’s interests and falls within the budget for each person.
Automated Shopper then returns a list (Google says it should take between 0.00003 and .00005 seconds to get this list back after entering your budget) of the people each item will go to for you to confirm. Google says this confirmation phase is only temporary for as long as this tool remains in beta.
After confirming the gifts, the tool pays for each of the items and has them shipped to a location near Moutain View. At this facility, a line of advanced robots removes each gift from its box and wraps it, adding a personilized note created by a highly advanced AI designed to match the personality of the giver.
The wrapped packages are then sent off to the recipients, whose addresses are found in Google’s profiles of the recipients.
The only problem is, it doesn’t really exist…yet.



