KDE 4 Does Marketing Right
Often when a new distribution of piece of software comes out in the Linux community, the feature list looks something like this:
- Updated package blablabla to 1.4.00.10
- Fixed bug in <name of other package>
- Added support for random hardware x through qjidjf 2.3.00.1
Ok, its not quite that bad, but it could be a lot better. If Linux is going to attract general users, it needs to start advertising the “cool” features, not the under-the-hood tweaks.
KDE 4 did this really well. The release announcement, while also talking about some developer-oriented features, is mostly about the over-the-hood changes, the changes the users care about.
Although it seems like a small thing, advertising features that users care about is an important step to spreading open-source software and Linux.
January 13th, 2008 at 11:05 pm
[...] « KDE 4 Does Marketing Right [...]
January 14th, 2008 at 1:46 pm
[...] projects seem to market themselves to geeks and developers. Yesterday, I wrote about how KDE 4 did the marketing right, advertising the features users care about not the features developers care about. Today, a [...]