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Let’s play identify an advertiser:
“I’m just not cool enough to be a Mac person.”
Who is paying for that ad? Microsoft.Yes, Microsoft.
I’ll give Microsoft some credit for trying, but they just can’t seem to get an ad right. In fact, their last few ads have looked more like parodies than real ads. This one is no exception.
The ad above is intended to make fun of Apple’s premium (to put it nicely) prices, pointing out the better value you can get with a PC. That’s all fine and sounds like a good idea in the current economy, but I think they could have done a better job than telling all their viewers they’re not cool enough for Macs.
Regardless of what you think about Microsoft and Apple, the subject of this ad makeas a lot of sense; however, unfortunately, the implementation was not quite so smooth. Next time, don’t tell everyone they’re not cool enough.
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Now, I have never had a Mac myself so I can’t really have an opinion about PC vs. Mac. What I know is Mac has a fan base that defend the brand with their lives.
They are playing off a certain level of fanboyism of Apple and rejecting that club. Actually they are trying to show that Apple users aren’t part of the club that everyone needs to belong. That you can find a computer just for you at a price surprisingly less than Apple.
The last thing they are doing is saying PC users aren’t cool. I get the language perfectly, and I think most people would. It’s like walking by a nightclub with a bunch of people waiting outside and sarcastically saying, I guess I don’t belong in that club, I don’t have enough gel in my bleached hair or big fake breasts. It’s sarcasm, not actually saying they’re not cool enough. So you don’t detect the sarcasm there??
Successful in my opinion. True too, because PCs offer a lot if you don’t mind looking for a while for one you really love.
I understand your perspective, but I took the ad differently. I saw the “I’m not cool enough to be a Mac person” line as being a bit tongue-in-cheek. That is, she’s not saying people who use PCs are “uncool” but rather, Mac users are full of themselves. It was intended to be more of a slam on “arrogant” Mac users than “practical” PC users.